Dégustation vin

Bordeaux En Primeurs 2017 (4/5): Price positioning

After studying the selling prices at each release of the Fresh produceSeveral castles caught our attention. Indeed, some seem to have decided to strategically position their price.

A strategic positioning implies a price that corresponds to the price expected by the market. wine sales in First of all, That is to say, even before the precious liquid is bottled, the market relies primarily on the trust placed in those who taste it. This is why these "risky" purchases must remain appealing to wine lovers and be established at a attractive price.
Attention, for the 2017 vintage strategic positioning does not mean not necessarily a sharp drop in prices. Indeed, despite exceptional wines in the two previous vintages, price increases for some Châteaux had remained very moderate. A significant price drop would therefore not be appropriate.

After analyzing the current prices of the various vintages available on the market, the ratings of influential critics, the price trends of previous vintages, and adding our current market knowledge, our team of experts highlighted a few castles whose prices seemed reasonable.

 

 

The 2017 release price is positioned 7% below 2016 at the time of its En Primeur release, it was priced above the 2015 En Primeur price. However, if we analyze the evolution of average WineDecider prices (available in the product descriptions), we see that these have increased significantly. Antonio Galloni (Vinous) gives it a very high score of 92-95!
Unfortunately, all the allowances have been exhausted...

 

 

First, let's remember that the château had created a surprise during the 2016 campaign. Indeed, while the majority of Grands Crus increased their prices compared to 2015, Cos d'Estournel had maintained its prices at the same levelThe 9% price drop upon release of the 2017 model is greatly appreciated. Furthermore, the The reviews are glowing. with Lisa Perrotti-Brown which suggests a possible ultimate score of 97-100!

 

bottle lynch bages

 

With its decrease of 22% compared to the En Primeur release price of the 2016 vintage, the Château Lynch Bages It's done a great job. Furthermore, the reviews are good, with scores of 92-95 from Antonio Galloni (Vinous) and Wine Spectator. Finally, we invite you to check out WineDecider's price trends for recent vintages!

 

Malescot bottle

 

First of all, this château has a excellent value for money / ratingIndeed, its En Primeur release price is €40.60 excluding VAT per bottle, despite receiving excellent critic scores (91-93 Wine Advocate, 91-93 Vinous). This price decrease of 15% This is also accompanied by a 30% drop in production!

 




The graph below details the price evolution of this selection of Castles.

 

 

bar graph with the 4 castles mentioned above Evolution of early release prices from 2014 to 2017

 

For more information you can refer to our “product sheets“available on the website, by following the link”Price InformationThis will allow you to study the current average prices of the vintages presented above, as well as their evolution over recent years. Furthermore, you will find our own analytical notes on this vintage.


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