At what price can I buy Bordeaux 2017 wines en primeur?
Buy his Bordeaux 2017 This is an exercise that requires thought. Due to the unpredictable weather during the spring and September, this campaign will require some extra effort to determine which châteaux to choose. That's why Cavissima is analyzing the pricing strategies chosen by the various châteaux. CastlesHere are the 5 categories:
1. Significant drop in volume, relatively high price
Some Castles have frozen severely. Volumes are therefore down sharply. The still quite high En Primeur prices are giving pause for thought. We can cite the châteaux Pope Clement, Lagrange, Giscours, Angélus, Red Pavilion, Cantemerle, La Tour Carnet, Spleen Hunt.
Indeed, these châteaux have experienced production declines of 50 to 60%! The quality of the harvested grapes is very high. The asking price is acceptable for anyone who is a fan of the brand.
2. High-end price positioning
The rare Châteaux that defy criticism and seek a high-end positioning while maintaining a high price: Gazin, Clerc Milon, Pavia, Quintus, The Gospel. It seems difficult for us, given that this vintage comes after two exceptional vintages, to maintain prices at a level similar to that of 2016.
3. Superb achievements, high price positioning
The Châteaux that have received very good reviews from critics and have chosen a price positioning that, even if high, makes them a good buy: Lafleur, Pichon Baron, Cos d'Estournel, Montrose, Lafite-Rothschild, Belair Monange. These châteaux received some of the highest scores of the vintage and have sought to maintain a substantial price. Their high scores make them a key factor in the selection process.
4. The nuggets
The gems that, whatever happens, will be sought after and have therefore done a truly clever job of price positioning: Beychevelle, Canon, Calon Ségur, Gruaud Larose, Brane Cantenac, The Petit Mouton, Les Carmes Haut-Brion. Clearly, the pricing of these châteaux is carefully considered to capture value for the estate while remaining attractive to customers. In a context of rising prices in previous vintages, these brands remain quite appealing for the 2017 vintage.
5. The steepest declines
These castles have made a real effort to lower their prices, even with very high ratings: Lynch Bages, Pichon Longueville, Countess of Lalande Palmer, Rauzan-Ségla, Léoville Barton, Figeac, Mouton-Rothschild, Margaux, Haut-Brion, La Mission Haut-Brion, Domaine of Chevalier, Léoville Las Cases, Léoville Poyferré, Sociando Mallet, La Conseillante, Malartic-Lagravière, Pontet-Canet, Clinet. These wines naturally seem to have an ideal price positioning and are seeking to highlight their strong appeal to customers with this vintage. Of particular note are the three champions of price reduction: Pichon Comtesse (-25%), Pontet-Canet (-26%) Troplong-Mondot (-29%) who, through their behavior, send strong messages to the market.
Finally, we remind you that for each Château You have access to a technical analysis carried out by our team of experts, price curves, a graph showing the Wine Advocate ratings and the exit price for the last 5 vintages.